If you are using WordPress for your blog and/or website, you are very familiar with plug-ins. Plug-ins greatly extend the functionality of your WordPress website. There are literally 1000s of plug-ins, paid and free, that you can use to help enhance every aspect of your WordPress website, from analytics to security.
When it comes to marketing your content online, keywords and search engine optimization (SEO) are critical to your content showing up in the SERPs (search engine results page). Here are 5 WordPress plug-ins that help increase the visibility of your content in the search engines.
All in One SEO Pack – This WordPress plug-in optimizes your online content for increased search engine visibility. If you want your content to be found by your ideal clients when they perform Google searches, you must first optimize your content for the keywords they are searching with. All in one SEO pack allows you to add a custom title tag, meta description and meta keyword tags to each page and post on your WordPress website.
Note – If you are using the Thesis theme, it is not necessary to use this plug-in. Thesis already has search engine optimization options built into it. So there is no need for an additional SEO plugin.
Scribe SEO – Scribe SEO “makes SEO simple”. This plug-in does SEO in 3 easy steps. The first step is finding the right profitable keywords to use in your content. Keywords are the foundation of your online business. They allow you to speak the words of your ideal clients in your content. Scribe SEO lets you search for your ideal keywords right inside your WordPress editor.
Scribe then analyzes your content based on 15 different SEO best practices. Scribe takes the guess-work out of knowing whether your content is optimized correctly. It replaces the need for hiring an expensive SEO company. Tweak your content until you get as close to 100% as possible. Links are also an important component of proper SEO. Scribe makes adding links to your content easy as well with its link building tool.
Using Scribe will help increase your search engine ranking and the amount of target visitors to your site.
Outbrain - Outbrain is a content recommendation engine. What good is your content if no one is reading it. Adding this plug-in to your WordPress website, let’s your visitors discover more of your content and stay on your site longer. Outbrain adds links to your other content at the bottom of each of your blog posts. These links also help with SEO by adding internal links to your existing content.
What makes Outbrain unique is that it personalize the links shown based on the reader. No 2 readers will see the same recommended content. It also shows links to relevant content on its paid partner sites. Giving your website visitors a more personalized experience on your WordPress website.
With Outbrain you can add an extra revenue source to your business. As well as increased traffic and added exposure of your content from your article links being shown on other partner sites.
Inbound Writer – Inbound Writer “delivers real-time search and social intelligence as to what your target audience is reading, sharing and discussing online during the content development process.” It analyzes articles, other blog posts, tweets, reviews, and more from all across the web to learn more about the topic of your blog post. You can then use that information to optimize your blog posts as you write them in real-time. Discover the words your ideal clients are using as they search and share information online. Use these words in your content and they will think you are “reading their mind“.
Inbound Writer helps you with your content strategy in real-time by recommending words to use and how to use them to increase visibility of your content in the search engines. This plug-in also helps you to structure your content for increased engagement and reach.
Zemanta – Zemanta can be considered your “blogging assistant”. It helps make your content more engaging and attractive by suggesting links, tags, images, and related articles in real-time that you can add to your blog post. Add your own images from Flickr with one click. Add links from your own blog or other websites. Add a keyword, and Zemanta will show you images with Creative Commons licenses that you can also use in your articles.
Improve your SEO with external links, Zemanta recommends in-text links based on the content in your article. Link to authority sites such as Wikipedia or other promoted sites. Zemanta also helps you increase traffic to your site by recommending your articles on your other sites with relevant content using the Zemanta plug-in.
Content marketing and search engine optimization go hand in hand for increased visibility of your content and your business. These 5 WordPress plug-ins make seo content optimization painless. Don’t spend lots of time trying to figure it all out yourself. Install these plug-ins and let them do the work for you.
Jaime White is the Head “Internet Research Scientist” and Research C.S.I. for The Online C.R.I.M.E. LAB, an online research and social content marketing firm. We help busy online business owners integrate content, research, and social media marketing to engage and build relationships with their ideal clients. Jaime pulls from her 7 years as a successful Forensic Scientist to bring her experience, research, knowledge, and training, into mentoring business owners. She’ll help you with the forensics of marketing while using keyword forensics to show you how to listen to your target market and provide solutions to their most pressing problems. The Online C.R.I.M.E. LAB uses social content marketing & management to help your business show up everywhere your idea clients are to build long-lasting relationships for long-term online success.