by Jaime White
So as you may know by now, Facebook has released Timeline for Business Pages. Yesterday, I listened live to their Facebook Marketing Talks Livestream as they announced all the new features being released for Pages. Facebook is changing the way business is done online. And if you don’t have a Facebook business page yet, after you finish reading this article, go setup your page.
It is a great time to be a graphic artist. As businesses are now needing cover images for their new timelines. Your new cover image should be a visual representation of your brand. But make sure you read the guideline as to what you can not include on your cover image. You can see my new cover image above.
Your business page is your mission control. Everything you do on Facebook should start on your page. And the focus of your business page should be on publishing great content in the form of stories and building a community relationship with your audience.
There has been a lot of articles published on how to use the new Timeline for Business Pages. So instead of rehashing what has already been said, I decided to give you a compiled list of some of the most popular articles and resources to find out everything you need to know about the new Timeline for Business Pages.
Now you have all the best resources in one place. Bookmark this page to come back to again and again as you setup your new Timeline.
The new Timeline does not officially roll out until the end of March. But you can preview your new Timeline by going to this page, Introducing New Facebook Pages
And here’s an article on How to Enable Your Timeline Right Now and a neat little Facebook Cheat Sheet to help you remember the dimensions of all the new images on your timeline.
Get the scoop straight from the horse’s mouth. Here are some great resources from Facebook.
Introducing New Facebook Pages Help Center
Interactive course to learn about Facebook Pages
Looking for just an overview of the new features. Inside Facebook has you covered in this article, Complete overview of the new features
Likeable Media is telling you Everything You Need To Know (And More) About Facebook Timelines For Brands
Mashable is helping you prepare for your new business page with some things to get done before you switch over to your new timeline.
Timeline for Brands: How to Prepare for Your Company’s New Facebook Page
Hubspot walks you through the setup of your new timeline step by step.
Personally, I like the new Timeline. It makes your online presence more uniform since your Facebook profile already has the timeline. The cover image gives your page more visual appeal to draw in potential new likes and subscribers. Some of the new features will help increase engagement on your page as well.
But remember to be strategic and take some time to plan how your business will use your new Timeline. Read all the Timeline resources listed here so you have a clear picture of what to do and what not to do on your new page.
Only time will tell what impact the new timeline will have on your business. But for now have fun with it. Create a great cover image that really represents your brand and start (or continue) building your community.
Do you like the new Timeline for Business Pages? Let me know your thoughts in the comments below.
{ 4 comments… read them below or add one }
Thank you for being so on top of this topic. I just reviewed my page yesterday and realized there is lots to learn and adjust. A well thought out plan is so needed here.
Great information Jaime. Thanks for putting it all together for us. I’m looking forward to implementing the Facebook timeline for business pages.
Thank you Lori. I know it can be a hassle trying to find all the information when there is a change especially on Facebook. One of my goals is to be a resource.
Thanks for all this information, Jaime. I still only have a personal page with 860 friends. At what point do you suggest setting up a business page?